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I nostri Docenti<\/p>\n

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Enzo Argante<\/p>\n

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Dalla mixed information all’intelligence of things.
La gestione della conoscenza \u00e8 stata riscritta alla base e nelle visioni, abilitando frontiere inesplorate.
Quindi nuove regole e nuovi mondi (metaverso compreso). Occorre anche esplorare e ridefinire i confini della relazione fra macchine e macchine e macchine e umani. La gestione della conoscenza con al centro l’intelligenza artificiale. Gli studenti saranno coinvolti nella realizzazione del magazine video Siamo Jedi su BFC Forbes e SiamoJedi\/ilsole24ore.com in collaborazione con Nuvolaverde.<\/p>\n

I contenuti del corso comprendono: metodologie per raccogliere e studiare l’atteggiamento e la disposizione dei propri clienti e dei clienti della concorrenza, degli attori del mercato reale e potenziale nei confronti di marchi e fenomeni; tecniche di raccolta dati tramite i social media (blog, forum, wiki, mainstream, videosharing) allo scopo di evidenziare la reputazione di un marchio, un’attivit\u00e0, un’impresa; strumenti, soluzioni e buone pratiche per la redazione di report e infografiche.<\/p>\n

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Giornalista professionista.
Responsibility Forbes Italia.
Presidente di Nuvolverde.<\/p>\n

Fondatore della scuola Jedi Accademia+. Presidente del Premio Aret\u00e9 alla Comunicazione Responsabile con Confindustria e Abi, con Gruppo 24 Ore.<\/p>\n

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Enrico Bassi\u00a0<\/p>\n

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Durante il corso si analizzeranno varie forme di comunicazione legate all’innovazione, dalla divulgazione scientifica alla comunicazione per le startup, dalla spiegazione dello scenario al racconto tecnologico. Gli studenti saranno invitati ad un lavoro ispirato alla flipped classroom, con un ampio tempo dedicato alla discussione e analisi tra pari.<\/p>\n

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Laureato in \u201cDesign & Engineering\u201d e \u201cDesign del Prodotto\u201d al politecnico di Milano, ha lavorato come Innovation Designer tra Milano e Miami per tre anni. Ha coordinato il primo Fab Lab<\/strong> (laboratorio di fabbricazione digitale) italiano nel 2011, Fab Lab Italia.<\/p>\n

Ha completato nel 2015 il corso internazionale \u201cFab Academy”.
Attualmente insegna in diverse universit\u00e0 e accademie, tra cui: NABA<\/strong> (nuova accedemia di belle arti di Milano), Domus Academy<\/strong> (Milano) e al Master of advanced studies in interaction design della SUPSI<\/strong> (Lugano)<\/p>\n

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Guido Conti<\/p>\n

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Racconto breve e pubblicit\u00e0. Leggeremo racconti brevi e brevissimi di scrittori e autori del Novecento, che non si leggono abitualmente, impareremo le loro tecniche di scrittura e vedremo come queste si applicano alla pubblicit\u00e0. Saranno forniti materiali, testi e documenti prima e dopo le lezioni con una ricca bibliografia.<\/p>\n

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Scrittore, saggista e illustratore. Ha pubblicato antologie di racconti e romanzi per importanti case editrici, vincendo numerosi premi. Per i ragazzi ha scritto e illustrato la saga della cicogna Nilou tradotta all’estero. Per Parma Capitale della Cultura 2020-2021 ha pubblicato La citt\u00e0 d\u2019oro, Parma e la letteratura, 1200-2020, (Libreria Ticinum Editore, 2020. Tiene corsi di scrittura da oltre vent’anni, e insegna didattica nelle varie scuole di ordine e grado. Insegna scrittura creativa al web Communication, social media e Io T dell\u2019Universit\u00e0 di Parma.<\/p>\n

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Paolo Ferrandi <\/p>\n

[\/et_pb_text][\/et_pb_column_inner][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ custom_margin=”-25px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” border_color_all=”RGBA(255,255,255,0)” border_style_all=”none” border_width_top=”5px” global_colors_info=”{}”]<\/p>\n

Giornalista della Gazzetta di Parma dove si occupa prevalentemente di web, politica interna, esteri ed economia. Da qualche anno \u00e8 professore a contratto di \u00abTeorie e tecniche del linguaggio giornalistico\u00bb all\u2019Universit\u00e0 di Parma. Ha scritto anche per Problemi dell\u2019informazione. \u00c8 attivo – fin troppo attivo, in verit\u00e0 \u2013 su Twitter come @paferro.<\/p>\n

[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.webmediamaster.unipr.it\/wmm\/wp-content\/uploads\/2022\/09\/paolo-ferrandi-214×300-1.jpeg” title_text=”paolo-ferrandi-214×300″ align=”center” _builder_version=”4.17.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” max_width=”375%” module_alignment=”center” min_height=”379px” height=”379px” max_height=”379px” custom_margin=”-30px|0px|0px||false|false” custom_padding=”0px|0px|0px||false|false” box_shadow_style=”preset2″ locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ specialty=”on” _builder_version=”4.17.4″ _module_preset=”default” custom_margin=”51px|||||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.webmediamaster.unipr.it\/wmm\/wp-content\/uploads\/2022\/09\/franchi.jpg” title_text=”franchi” align=”center” _builder_version=”4.17.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” width=”98.7%” custom_margin=”||0px||false|false” custom_padding=”0px|0px|0px||false|false” box_shadow_style=”preset2″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ specialty_columns=”2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_row_inner column_structure=”1_2,1_2″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”40px” text_line_height=”1em” custom_margin=”-6px||0px||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px||false|false” global_colors_info=”{}”]<\/p>\n

Maura Franchi<\/p>\n

[\/et_pb_text][et_pb_social_media_follow _builder_version=”4.19.2″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” background_color=”RGBA(255,255,255,0)” sticky_enabled=”0″][et_pb_social_media_follow_network social_network=”facebook” url=”http:\/\/www.facebook.com\/giorgio.triani” _builder_version=”4.17.4″ _module_preset=”default” background_color=”#3b5998″ global_colors_info=”{}” follow_button=”off” url_new_window=”on”]facebook[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https:\/\/twitter.com\/giorgiotriani” _builder_version=”4.17.4″ _module_preset=”default” background_color=”#00aced” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]twitter[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https:\/\/www.linkedin.com\/in\/giorgio-triani” _builder_version=”4.17.4″ _module_preset=”default” background_color=”#007bb6″ global_colors_info=”{}” follow_button=”off” url_new_window=”on”]linkedin[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column_inner][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_toggle title=”Le regole dello storytelling” open_toggle_text_color=”#000000″ open_toggle_background_color=”rgba(70,77,91,0.08)” closed_toggle_background_color=”#FFFFFF” icon_color=”#000000″ toggle_icon=”;||divi||400″ open_icon_color=”#000000″ open_toggle_icon=”M||divi||400″ _builder_version=”4.17.4″ _module_preset=”default” title_text_color=”#000000″ title_font=”Montserrat|600|||||||” title_text_align=”left” title_font_size=”14px” closed_title_font=”Montserrat||||||||” closed_title_text_align=”left” closed_title_font_size=”14px” body_font=”Montserrat||||||||” body_text_color=”#000000″ text_orientation=”left” custom_margin=”||||false|false” border_radii=”on|4px|4px|4px|4px” border_width_all=”2px” border_color_all=”rgba(70,77,91,0.87)” box_shadow_style=”preset4″ box_shadow_color=”#0C71C3″ global_colors_info=”{}”]<\/p>\n

Sulla base del social media marketing, considerato nella sua dimensione quasi esclusiva di storytelling, verranno individuati i fattori della viralit\u00e0 e sottolineati i necessari punti di attenzione delle campagne di comunicazione. Perch\u00e9 vince la comunicazione dei sentimenti? Cosa cercano gli individui in una storia?
I partecipanti presenteranno l\u2019analisi di un caso, utilizzando in autonomia quanto esposto in aula.<\/p>\n

[\/et_pb_toggle][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ custom_margin=”-25px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” border_color_all=”RGBA(255,255,255,0)” border_style_all=”none” border_width_top=”5px” global_colors_info=”{}”]<\/p>\n

Laureata in Sociologia (Universit\u00e0 di Trento) e in Pedagogia (Universit\u00e0 di Ferrara).Ha insegnato Sociologia dei Consumi e della Comunicazione (Laurea magistrale in Trade Marketing e Strategie Commerciali) all\u2019Universit\u00e0 di Parma. Svolge docenze in diversi Master Universitari sulle strategie di comunicazione e sulle tendenze sociali.<\/p>\n

Tra le pubblicazioni pi\u00f9 recenti:<\/strong><\/p>\n

– Dopo la pandemia. Lavoro, citt\u00e0, democrazia<\/strong>, (con A. Schianchi), Diabasis, 2021.
– C\u2019era una volta il \u201968. Prima e dopo<\/strong> (con A. Schianchi), Rubettino, 2018
– La democrazia del nostro scontento<\/strong>. 1989-2016: il mondo tra due date (con A. Schianchi), Carocci, 2018<\/p>\n

[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ specialty=”on” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ specialty_columns=”2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_row_inner column_structure=”1_2,1_2″ _builder_version=”4.17.4″ _module_preset=”default” custom_padding=”||29px|||” global_colors_info=”{}”][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”40px” text_line_height=”1em” custom_margin=”-6px||0px||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px||false|false” global_colors_info=”{}”]<\/p>\n

Roberto Gagliardini<\/p>\n

[\/et_pb_text][\/et_pb_column_inner][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_toggle title=”News, talks and web” open_toggle_text_color=”#000000″ open_toggle_background_color=”rgba(70,77,91,0.09)” closed_toggle_background_color=”#FFFFFF” icon_color=”#000000″ toggle_icon=”;||divi||400″ open_icon_color=”#000000″ open_toggle_icon=”M||divi||400″ _builder_version=”4.17.4″ _module_preset=”default” title_text_color=”#000000″ title_font=”Montserrat|600|||||||” title_font_size=”14px” closed_title_font=”Montserrat||||||||” closed_title_font_size=”14px” body_font=”Montserrat||||||||” body_text_color=”#000000″ custom_margin=”||11px|||” border_radii=”on|4px|4px|4px|4px” border_width_all=”2px” border_color_all=”#464d5b” box_shadow_style=”preset4″ box_shadow_color=”#0C71C3″ global_colors_info=”{}”]<\/p>\n

I media stanno attraversando una fase rivoluzionaria e con essa anche il mestiere del giornalista e del comunicatore. Con esercitazioni pratiche in aula, il corso ha l\u2019obiettivo di offrire gli strumenti necessari per comprendere l\u2019organizzazione del lavoro in redazione, le tecniche di selezione delle notizie e la realizzazione del prodotto giornale (web, carta, radio o tv), oltre che le competenze per operare all\u2019interno di un ufficio stampa e comunicazione.<\/p>\n

[\/et_pb_toggle][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_social_media_follow _builder_version=”4.19.2″ _module_preset=”default” custom_margin=”-46px|||||” hover_enabled=”0″ global_colors_info=”{}” background_color=”RGBA(255,255,255,0)” sticky_enabled=”0″][et_pb_social_media_follow_network social_network=”instagram” url=”https:\/\/www.instagram.com\/robertogagliardini\/” _builder_version=”4.17.4″ _module_preset=”default” background_color=”#ea2c59″ global_colors_info=”{}” follow_button=”off” url_new_window=”on”]instagram[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https:\/\/twitter.com\/rgagliardini” _builder_version=”4.17.4″ _module_preset=”default” background_color=”#00aced” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]twitter[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https:\/\/it.linkedin.com\/in\/roberto-gagliardini-b6533120″ _builder_version=”4.17.4″ _module_preset=”default” background_color=”#007bb6″ global_colors_info=”{}” follow_button=”off” url_new_window=”on”]linkedin[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ custom_margin=”-3px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” border_color_all=”RGBA(255,255,255,0)” border_style_all=”none” border_width_top=”5px” global_colors_info=”{}”]<\/p>\n

Giornalista professionista, classe 1973, attualmente \u00e8 Segretario Generale e Direttore Comunicazione dell\u2019Istituto per la Competitivit\u00e0 (I-Com). Dopo aver lavorato nel controllo di gestione del Gruppo Editoriale l\u2019Espresso (oggi Gedi), dal 2001 al 2022 \u00e8 stato a ItaliaOggi dove si \u00e8 occupato di MarketingOggi, l\u2019inserto quotidiano dedicato almondo della comunicazione. Nel 2006-2007 \u00e8 stato Portavoce e Capo ufficio stampa del Viceministro dello Sviluppo Economico.<\/p>\n

[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.webmediamaster.unipr.it\/wmm\/wp-content\/uploads\/2022\/09\/roberto-gagliardini.jpg” title_text=”roberto-gagliardini” align=”center” _builder_version=”4.17.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” max_width=”375%” module_alignment=”center” min_height=”379px” height=”379px” max_height=”379px” custom_margin=”-30px|0px|0px||false|false” custom_padding=”0px|0px|0px||false|false” box_shadow_style=”preset2″ locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ specialty=”on” _builder_version=”4.17.4″ _module_preset=”default” custom_margin=”51px|||||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.webmediamaster.unipr.it\/wmm\/wp-content\/uploads\/2022\/08\/Laura-Gherardi.jpg” title_text=”Laura Gherardi” align=”center” force_fullwidth=”on” _builder_version=”4.17.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” min_height=”300px” custom_margin=”-30px|-30px|0px||false|false” custom_padding=”0px|0px|0px||false|false” box_shadow_style=”preset2″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ specialty_columns=”2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_row_inner column_structure=”1_2,1_2″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”40px” text_line_height=”1em” custom_margin=”-6px||0px||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px||false|false” global_colors_info=”{}”]<\/p>\n

Laura Gherardi<\/p>\n

[\/et_pb_text][\/et_pb_column_inner][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_toggle title=”La societ\u00e0 delle reti” open_toggle_text_color=”#000000″ open_toggle_background_color=”rgba(70,77,91,0.09)” closed_toggle_background_color=”#FFFFFF” icon_color=”#000000″ toggle_icon=”;||divi||400″ open_icon_color=”#000000″ open_toggle_icon=”M||divi||400″ _builder_version=”4.17.4″ _module_preset=”default” title_text_color=”#000000″ title_font=”Montserrat|600|||||||” title_font_size=”14px” closed_title_font=”Montserrat||||||||” closed_title_font_size=”14px” body_font=”Montserrat||||||||” body_text_color=”#000000″ custom_margin=”||11px|||” border_radii=”on|4px|4px|4px|4px” border_width_all=”2px” border_color_all=”#464d5b” box_shadow_style=”preset4″ box_shadow_color=”#0C71C3″ global_colors_info=”{}”]<\/p>\n

Nella societ\u00e0 delle reti, frutto di globalizzazione e digitalizzazione, cambia il nostro modo di esperire il mondo e di pensarlo. Dopo aver introdotto le caratteristiche fondamentali della societ\u00e0 delle reti, il corso fornisce gli strumenti per indagarne, con metodi qualitativi e quantitativi, le opinioni pubbliche.<\/p>\n

[\/et_pb_toggle][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ custom_margin=”-25px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” border_color_all=”RGBA(255,255,255,0)” border_style_all=”none” border_width_top=”5px” global_colors_info=”{}”]<\/p>\n

Insegna Sociologia, critica sociale e opinione pubblica<\/strong> presso l’Universit\u00e0 di Parma in cui \u00e8 Professore Associato e membro dei laboratori ESH<\/strong> e CIRS<\/strong>. Si occupa di teoria sociale e trasformazioni del capitalismo.<\/p>\n

Tra i suoi libri: Scoprire la sociologia<\/strong> (a cura di, Pearson 2021) e
La dotazione<\/strong> (Mimesis 2018).\u00a0<\/p>\n

[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ specialty=”on” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ specialty_columns=”2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_row_inner column_structure=”1_2,1_2″ _builder_version=”4.17.4″ _module_preset=”default” custom_padding=”||29px|||” global_colors_info=”{}”][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”40px” text_line_height=”1em” custom_margin=”-6px||0px||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px||false|false” global_colors_info=”{}”]<\/p>\n

Alessandro Giaume<\/p>\n

[\/et_pb_text][\/et_pb_column_inner][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_toggle title=”Comunicazione e intelligenza artificiale (AI)” open_toggle_text_color=”#000000″ open_toggle_background_color=”rgba(70,77,91,0.09)” closed_toggle_background_color=”#FFFFFF” icon_color=”#000000″ toggle_icon=”;||divi||400″ open_icon_color=”#000000″ open_toggle_icon=”M||divi||400″ _builder_version=”4.17.4″ _module_preset=”default” title_text_color=”#000000″ title_font=”Montserrat|600|||||||” title_font_size=”14px” closed_title_font=”Montserrat||||||||” closed_title_font_size=”14px” body_font=”Montserrat||||||||” body_text_color=”#000000″ custom_margin=”||11px|||” border_radii=”on|4px|4px|4px|4px” border_width_all=”2px” border_color_all=”#464d5b” box_shadow_style=”preset4″ box_shadow_color=”#0C71C3″ global_colors_info=”{}”]<\/p>\n

Il laboratorio “Comunicazione e intelligenza artificiale (AI)” \u00e8 progettato per avvicinare gli studenti ad alcuni strumenti operativi, principalmente Business Model Canvas , Value Proposition Canvas e Lean Canvas, che possano aiutarli a individuare il modo pi\u00f9 corretto di introdurre le soluzioni di intelligenza artificiale nel mondo reale, impattando sulle strategie di comunicazione e marketing. Sono previsti momenti di condivisione degli strumenti operativi, cos\u00ec come di aspetti precipui della tecnologia, intervallati a momenti di lavoro di gruppo, con l’obiettivo di permettere agli studenti di consolidare quanto appreso.<\/p>\n

[\/et_pb_toggle][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ custom_margin=”-3px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” border_color_all=”RGBA(255,255,255,0)” border_style_all=”none” border_width_top=”5px” global_colors_info=”{}”]<\/p>\n

Il laboratorio “Comunicazione e intelligenza artificiale (AI)” \u00e8 progettato per avvicinare gli studenti ad alcuni strumenti operativi, principalmente Business Model Canvas , Value Proposition Canvas e Lean Canvas, che possano aiutarli a individuare il modo pi\u00f9 corretto di introdurre le soluzioni di intelligenza artificiale nel mondo reale, impattando sulle strategie di comunicazione e marketing. Sono previsti momenti di condivisione degli strumenti operativi, cos\u00ec come di aspetti precipui della tecnologia, intervallati a momenti di lavoro di gruppo, con l’obiettivo di permettere agli studenti di consolidare quanto appreso.<\/p>\n

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Domenico Ioppolo<\/p>\n

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Nell\u2019insegnamento si analizzeranno i concetti fondamentali alla base della definizione di una strategia pubblicitaria, dal punto di vista dei contenuti e dal punto di vista dei Media, studiando anche i sistemi di misurazione e ricerca e le tecniche di gestione di un piano media. Un focus particolare sar\u00e0 dedicato ai cambiamenti introdotti nel mercato pubblicitario dall\u2019avvento di internet.<\/p>\n

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Amministratore Delegato Campus e Direttore Scientifico del Milano Marketing Festival. Per anni ai vertici di Nielsen Media Italia ed EMEA dove ha fatto parte del team che ha disegnato il sistema di misurazione di internet (Net rating). <\/p>\n

\u00c8 stato alla guida di importanti agenzie ed aziende media italiane ed internazionali. Presidente di FCP Quotidiani, ha fatto parte del CdA di Auditel ed Audiweb. Ha insegnato in diverse Universit\u00e0. Autore di diverse pubblicazioni sulla Pubblicit\u00e0 e i Media.<\/p>\n

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Alberto Maestri<\/p>\n

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Il corso di Content & Social Media Marketing affronta i principali argomenti indispensabili per impostare una content strategy: dalla progettazione delle personas alla mappatura dei digital customer journey, passando per la progettazione di contenuti e di un ecosistema di comunicazione integrato.<\/p>\n

L’approccio \u00e8 prettamente laboratoriale e “hands-on”: pi\u00f9 del 60% del monte ore viene infatti dedicato a esercitazioni, esplorazioni di business case study e simulazioni.<\/p>\n

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Autore, keynote speaker, docente.<\/strong>
Equity Partner in GreatPixel<\/strong>, \u00e8 consulente per brand, amministrazioni ed executive e Direttore della Collana “Professioni Digitali<\/strong>” per FrancoAngeli, la prima in Italia dedicata ai lavori del futuro.<\/p>\n

Docente di Marketing, Content e Storytelling<\/strong> per le principali business & communication school italiane. Ha scritto centinaia di articoli sulle principali riviste di management.
Tra le sue ultime pubblicazioni in libreria: \u201cAI Brands<\/strong>\u201d (2020), \u201cPlatform Brand<\/strong>\u201d (2019), \u201cGiochi da Prendere sul Serio<\/strong>\u201d (nuova edizione, 2018) e \u201cCustomer Experience Design<\/strong>\u201d (2017).<\/p>\n

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Marco Maltraversi<\/p>\n

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In questo insegnamento si affronteranno i temi della visibilit\u00e0 e algoritmi di ricerca; ottimizzazione del contenuto web on-site e off-site e struttura e monitoraggio di una campagna SEO.<\/p>\n

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Marco Maltraversi \u00e8 laureato magistrale in Ingegneria Informatica, SEO Specialist e docente in Master Universitari in Web Communication. Collabora con diverse agenzie web italiane ed estere come consulente SEO e Web Marketing Strategist.
Autore del libro Best Seller \u201cSEO E SEM GUIDA AVANZATA AL WEB MARKETING\u201d e di \u201cSEO Audit Avanzato\u201d
Ideatore del Corso SEO online www.deepseo.it e titolare dell\u2019agenzia.
YourDigitalweb www.yourdigitalweb.com
Lo potete contattare su:
marco@yourdigitalweb.com
@seo_libro<\/p>\n

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Jennifer Malvezzi<\/p>\n

[\/et_pb_text][\/et_pb_column_inner][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_toggle title=”Mezzi audiovisivi. Cinema, media e web ” open_toggle_text_color=”#000000″ open_toggle_background_color=”rgba(70,77,91,0.08)” closed_toggle_background_color=”#FFFFFF” icon_color=”#000000″ toggle_icon=”;||divi||400″ open_icon_color=”#000000″ open_toggle_icon=”M||divi||400″ _builder_version=”4.17.4″ _module_preset=”default” title_text_color=”#000000″ title_font=”Montserrat|600|||||||” title_text_align=”left” title_font_size=”14px” closed_title_font=”Montserrat||||||||” closed_title_text_align=”left” closed_title_font_size=”14px” body_font=”Montserrat||||||||” body_text_color=”#000000″ text_orientation=”left” custom_margin=”||||false|false” border_radii=”on|4px|4px|4px|4px” border_width_all=”2px” border_color_all=”rgba(70,77,91,0.87)” box_shadow_style=”preset4″ box_shadow_color=”#0C71C3″ global_colors_info=”{}”]<\/p>\n

Attraverso la storia dell\u2019evoluzione dei media e del loro rapporto con la percezione umana, durante le lezioni si illustreranno i modi in cui l\u2019umanit\u00e0 ha elaborato forme complesse di comunicazione (gif, meme, viral video, emoji, filtri, sticker) e come esse possano essere impiegate in differenti contesti all\u2019interno della cultura audiovisiva contemporanea.<\/p>\n

[\/et_pb_toggle][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ custom_margin=”-25px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” border_color_all=”RGBA(255,255,255,0)” border_style_all=”none” border_width_top=”5px” global_colors_info=”{}”]<\/p>\n

E\u2019 ricercatrice all’Universit\u00e0 di Parma dove insegna Estetica dei Nuovi Media e Storia della Radio e della Televisione e coordina il Corso di Alta Formazione in Cinema Documentario e Sperimentale. Le sue ricerche si muovono tra gli studi di cultura visuale e l\u2019archeologia dei media concentrandosi sulle forme audiovisive sperimentali. \u00c8 autrice di Remedi-Action. Dieci anni di videoteatro italiano (Postmedia Books, 2015).<\/p>\n

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Davide Morante<\/p>\n

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